Music and movie posters are a very flexible advertising tool. Posters are intended for viewers that are on the move –they should be short, catch the viewers eye and simple. Sizes for posters range anywhere from 8.5 x 11 inches to 19 x 17inches, or the standard movie poster format i.e. 30” x 40”. Depending on the company, most printing companies will print their posters on 80# or 100# paper stock.

Posters (whether movie, or music) have many different uses and there are numerous benefits for each. The most common uses are as follows: to sell a product, to promote a service, to publicize an event or to develop an attitude.

There are a few minor differences between posters and other advertising media. The main difference is that a poster speaks to the audience “on the move.” Magazines and newspaper ads and mailing pieces like brochures, flyers and pamphlets are designed for readers who have time to sit and take in a lot of information. An effective poster can capture a viewer’s attention immediately and then spark them to react.

A well-designed poster is eye-catching, attractive, and communicates information effectively and economically.  Make it easy for your viewer to read and react to your poster by clearly labeling your product, service, or event causing your advertising dollars to stretch further.

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